The Law of the Playground
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Tango Advertising Boardroom, 1993
Exec A : What's Tango like?
Exec B : Dunno. Orangey.
Exec C : It's more than just Orangey, my friend. It's got zizz, it's got zazz. The bubbles suck up your tongue like the kisses of goldfish.
Exec B : Oh, stop it. You always get carried away like this.
Exec C : It's an experience, a lifestyle. It's a path, a method. A liquid universe with CO2 planets constantly being created and destroyed. It's a cosm.
Exec A : I'll get some coffee.
Exec B : No, stay. Please.
Exec C : It attacks you. It gets onto all fours behind you while its friend pushes you over it. It bites you during a kiss. It slaps its hands over your ears.
Exec B : Ha. We used to do that at school. It was funny.
Exec A : Didn't it hurt?
Exec B : Dunno. Never had it done to me. Did it to the fat kid, though. Ha. Fat kids. Haha.
Exec C : So that's it. We get a fat bloke, and he slaps this guy over the ears. The guy is drinking Tango.
Exec B : Haha. Fat bloke. Let's paint him orange. Then he'd look like an orange, all fat and orange.
Exec C : You're on fire, Jeremy.
The advert was banned, when parents complained that their children had been sent deaf by thousands of copy-cat ear-slappings around the country. Tango's attempts to distance themselves from this "dangerous" behaviour were damaged by the fact that the children were shouting "YOU'VE BEEN TANGO'D" as they did it.
See the revised version of the advert at Absolutely Andy. It's some way down the page, so search for "Tango".
approved Jul 14 2004, submitted Mar 20 2004 by Name Withheld, Jon Blyth
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